 Even before the
Nov. 1, 2003 shipping date, Nike Golf had its Mojo working with the
golf balls of the same name. So much, that the
company upped its
prerelease sales forecast by 60 percent over the original forecast
according to Stan Grissinger, Category Business Director for Golf Balls at
Nike Golf.
The psychedelically
packaged Mojo ball was touted as Nike Golf's next generation distance ball
and the rocketing sales of the mid-priced ball amazed even the Nike execs.
"Get long. Get feel. Get
Real." |
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Introduced for
the 2005 golf season, the new Mojos came in a new box, and included a couple
of significant changes: the pearlescent covers and the addition of the Red
Magma, Purple Passion, and Tangerine Dream Karma balls.
Shipped in late
September 2005, just in time for the holidays, came yet another Mojo
change. This box has a highly reflective silver accents and the 12th
Karma ball - also silver. The Nike Rep said it was supposed to remind
you of one of those mirrored disco balls shimmering above the Saturday Night
Feverish dance floors. : The pearlescent covers is still there, with
the addition of two stars, one at each end of the logo.
Looking for a funky good time? You found it. A dozen Mojo Balls to
sanctify your soul patrol. One of these 12 is a Nike Karma ball. A
glittering orb of orbiting glitter. A more perfect pack of partners
you'll never find.
- Cover Charge: a super freaky
pearlescent surlyn.
- Hustle Core: The energy is off the
charts. Low compression madness.
- Mirror Dimples: 432 identical facets
of harmonic turbulence to help you hit it high and straight.
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Get long. Get
feel. Get real.
The original Mojo was all good baby, a daisy chain and folk song, a VW
van filled with golfers facing miles of green and time to kill.
Looking in the rearview mirror, Mojo was the fastest selling golf ball
launched in Nike Golf history, capturing 2.1 percent market share
within 60 days of launch.
Movin' On Up
The next generation Mojo is a new home run record, supersonic to
Paris, the first Nikes, pandas landing in D.C., and a kung-fu movie
marathon all sitting on a bed of purple shag. Slide in your 8-track
and kick back? Here's the lowdown:
Get Long
This is the dance mix Mojo, longer than the original hit. Straight
as a laser beam. So easy to play you could hit it with a tubular bell
and
still get home in two. But don't. Wind up and hit it hard,
primal-scream hard, quadraphonic hard - preferably with a Nike driver.
In other words this ball was born to run? It's long.
Get Feel
The cover-up: It doesn't look like other Surlyn covers. It's a trippin'
pearlescent. It doesn't feel like them, either. It feels good. And if
it feels good, do it. 4-Barrel Core: Fully carbureted, pre-smog launch
with a low compression that hovers in the mid '70s. Run premium to
avoid ping. Bumps with No Name: 432 mystical little craters inspired
by the lift and carry of desert birds of prey.
Get Down
What the original Mojo lacked was Karma. No worries. The evolution
Mojo is here, right in this boom box you're holding. Twelve perfect
pills to take care of that Saturday morning fever. A dozen dancin'
fools to put feel into the rock opera of golf. They're gonna blow you
away. And with every dirty dozen comes a little Karma. We took all of
the psychokinetic energy of a tangerine dream and squeezed it into a
1.68-inch shimmering ball of fire. As colorful as a bicentennial
celebration, Karma balls come in Red, Orange and Purple. Save it for
that nemesis par-3 over water or leave the Karma in the bag and let
the good times roll. |
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